Taking into account the fact that there is a great number of real estate agencies, it becomes obvious that establishing a reliable and prosperous agency requires creating a strong brand. This is not an easy task, and contrary to what many think, your brand does not equal your logo. Namely, the brand should represent the very core of your business. With that in mind, it’s clear that you should devote some time and effort to this, as it should serve to make you stand out from t